DPR
Detailed Project Report (DPR) for Anoth Beach
1. Executive Summary
1.1 Project Title: Anoth Beach: A Premier Coastal Destination
1.2 Location: [Village/Town], [District], [State], India (Specific coordinates if available)
1.3 Implementing Agency/Developer: [Your Company Name/Entity]
1.4 DPR Prepared By: [Name of Consultant/Team preparing the DPR]
1.5 Project Management:
Managing Director (MD): Mr. Bash Anoth
Director: Mr. Ashraf
1.6 Project Outlay (Estimated Total Cost): ₹ 120 Crores INR
1.7 Project Phasing: Planned in 4 distinct phases, with Phase 1 detailed herein.
1.8 Nature of the Project: Comprehensive development of a private 17-acre land parcel, including a 4-acre private lake, into a multi-faceted community, leisure, and event destination adjacent to a public beach.
1.9 Need for the Project: Addresses a significant demand for high-quality, private, family-friendly recreational and event spaces in the region, creating a unique attraction that combines natural beauty with modern amenities.
1.10 Key Highlights & Expected Outcomes: Creation of a vibrant economic hub, significant local employment generation, enhancement of the regional tourism profile, provision of diverse recreational and wellness activities, and establishment of a prime venue for social and corporate events, including beach weddings.
2. Introduction
2.1 Project Vision: To establish Anoth Beach as a leading, sustainable, and inclusive coastal destination, fostering community engagement, promoting wellness, and offering unparalleled leisure and event experiences while preserving its natural beauty.
2.2 About the Project Site (Anoth Beach):
Geographic Features: The project is strategically located on a 17-acre private land parcel directly adjacent to a public beach, providing direct access to coastal activities. A distinguishing feature is the presence of an integral 4-acre private lake within the property, offering unique lakeside development opportunities. The site boasts [describe any natural flora/fauna, specific beach characteristics, e.g., "pristine sands," "calm waters"].
Connectivity: The site is well-connected via [mention major road networks, e.g., "National Highway XX," "State Highway YY"], with the nearest [Railway Station/Airport/Bus Terminal] located at [distance] km. This ensures easy accessibility for both local and out-of-town visitors.
Climate: [Briefly describe the local climate, e.g., "Tropical climate with distinct wet and dry seasons," "moderate temperatures year-round"].
2.3 Objectives of the DPR:
To provide a detailed blueprint for the phased development of Anoth Beach, starting with the critical Phase 1.
To present a robust financial model for the project's viability and sustainability.
To outline the comprehensive implementation, operational, and marketing strategies.
To secure necessary statutory approvals and potential investment for the project.
3. Project Background & Rationale
3.1 Project Concept & Phasing Strategy: Anoth Beach is conceived as a premier integrated leisure and event destination. The total project is estimated at ₹ 120 Crores INR and will be executed in 4 distinct phases to optimize resource allocation, manage risk, and allow for market adaptation.
Phase 1 (Initial Development - Focus of this DPR): This phase focuses on establishing core revenue-generating and foundational amenities.
Subsequent Phases (Phase 2, 3, 4): These phases will introduce more complex offerings, potentially including water sports, additional accommodation, wellness centers, and further integration with the lake, contingent on the success and learnings from Phase 1.
3.2 Site Analysis & Existing Situation:
Land Ownership: The entire 17-acre land parcel is private property owned by [Your Company Name/Entity or Bash Anoth's family/trust], simplifying land acquisition challenges.
Current Usage: [Describe current state, e.g., "Currently undeveloped/agricultural land," "sparsely vegetated"].
Proximity to Beach: Direct and easy access to the public beach provides a significant competitive advantage.
Local Infrastructure: Assessment of existing power, water, and sanitation facilities in the immediate vicinity and planned upgrades.
3.3 Market Demand & Gap Analysis:
Target Market: The project targets a diverse audience including:
Families & Children: Seeking safe, engaging, and varied recreational options.
Local Community: Desiring a well-maintained space for relaxation, fitness, and social gatherings.
Domestic & International Tourists: Looking for unique coastal experiences beyond conventional resorts.
Corporates & Event Organizers: Requiring versatile venues for team building, product launches, and conferences.
Couples: Seeking picturesque locations for destination weddings, particularly beach weddings.
Market Gap: Analysis indicates a notable lack of high-quality, privately managed beachside facilities offering a combination of F&B, active recreation, fitness, and adaptable event spaces in the region. The existing public beach areas often lack structured amenities and management.
4. Proposed Project Components & Interventions (Phase 1)
4.1 Master Plan for Phase 1:
A detailed layout illustrating the strategic placement of all Phase 1 components within the 17-acre property, clearly delineating the 4-acre private lake and access points to the public beach. Emphasis will be on efficient circulation, green spaces, and aesthetic integration.
4.2 Detailed Component Description (Phase 1):
Cafe: A contemporary beachside cafe offering a diverse menu of snacks, beverages, and light meals. It will feature indoor and outdoor seating, providing panoramic views of the beach and integrating with the natural surroundings. Focus on local sourcing for ingredients to support community livelihoods.
Beachside Children Activities: A dedicated, safe, and engaging children's activity zone with modern play equipment (swings, slides, climbing structures), sand play areas, and supervised activity zones. Emphasis on safety standards and child-friendly design.
Mini Golf: A fun and challenging mini-golf course, designed for all age groups. The course will feature creative landscaping and obstacles, providing a popular recreational option for families and groups.
Gym: An outdoor/semi-covered gym facility, equipped with durable, weather-resistant fitness equipment. This will cater to fitness enthusiasts and provide a unique workout experience amidst natural surroundings.
Car Parking: Ample and well-organized car parking facilities to accommodate a large number of visitors, ensuring ease of access and reducing congestion. Designed for efficient traffic flow and security.
Startup/Event Gathering Space: A flexible and versatile indoor/outdoor space designed to host a variety of events – from corporate startup gatherings and workshops to local community events, art exhibitions, and small conferences. Equipped with basic AV facilities and adaptable seating.
Beach Wedding Zone: A beautifully landscaped and designated beach wedding area offering a picturesque backdrop for ceremonies. This will include basic infrastructure for temporary setup of mandaps, seating, and a clear view of the sea.
Lakeside Rest Areas: Serene and aesthetically pleasing lakeside rest areas with benches, shaded pergolas, and pathways. These areas will provide tranquil spots for relaxation and enjoyment of the private lake's ambiance, away from the more active beach zone.
4.3 Support Infrastructure (Phase 1):
Utilities: Robust infrastructure for continuous power supply (with generator backup), potable water supply (borewell with purification or municipal connection), and an efficient sewage treatment plant (STP) to ensure environmental compliance.
Waste Management: A comprehensive solid waste management system focusing on segregation, recycling, and responsible disposal.
Accessibility & Internal Roads: Well-maintained internal pathways and service roads, designed for pedestrian safety and vehicle movement.
Security & Safety: Adequate lighting, CCTV surveillance, and trained security personnel to ensure visitor safety. First-aid facilities will also be available.
Landscaping: Thoughtful landscaping utilizing indigenous plant species to enhance the aesthetic appeal, provide shade, and integrate seamlessly with the natural environment.
5. Engineering Surveys & Investigations
5.1 Topographical Survey: A comprehensive digital topographical survey of the entire 17-acre plot, including detailed contours, existing natural features, and the precise boundaries of the 4-acre private lake.
5.2 Geotechnical Investigation: Soil testing across the project site to determine bearing capacity and suitability for foundation design of all proposed structures in Phase 1.
5.3 Hydrographic Survey (for Private Lake): A basic survey of the private lake's depth, water quality, and bed topography to inform future developments and ensure ecological balance.
5.4 Utility Mapping: Identification and mapping of all existing and proposed utility lines (power, water, drainage) within and around the project site.
5.5 Environmental Baseline Study: A preliminary study to document the existing environmental conditions, including local biodiversity, to inform mitigation strategies.
6. Project Cost Estimates (Phase 1)
6.1 Abstract of Cost (Phase 1):
Total Estimated Cost for Phase 1: [Exact Figure based on detailed breakdown] INR
6.2 Detailed Cost Break-up (Phase 1):
Land Development & Site Preparation: Earthworks, fencing, internal roads, primary landscaping.
Civil Works: Construction of Cafe building, Gym structure, Restrooms, Event Space foundation, Mini Golf structures, Ticket counters, Security cabins.
Structural Works: Steel/concrete structures for various buildings.
Architectural Finishes: Flooring, wall finishes, roofing, glazing for all structures.
Mechanical, Electrical & Plumbing (MEP): Wiring, lighting fixtures, HVAC (if applicable), water supply lines, drainage, fire safety systems.
Equipment & Furnishings: Cafe kitchen equipment, gym equipment, children's play equipment, mini-golf accessories, seating, tables.
External Development: Pathways, designated parking area surfacing, external lighting, signage.
Utilities: Water supply infrastructure (borewell, pumps, tanks), sewage treatment plant (STP), electrical substation, generator.
Consultancy & Design Fees: Architectural, structural, MEP, landscaping, and DPR preparation fees.
Statutory Approvals & Fees: Expenses related to obtaining various permits and licenses.
Contingencies: (Typically 10-15% of the total estimated cost to cover unforeseen expenses).
6.3 Basis of Rates: Cost estimates are based on prevailing market rates for materials and labor in [State/Region], reference to current Schedule of Rates (SOR) from relevant government departments, and preliminary quotations from reputable vendors and contractors.
7. Financial Analysis (Phase 1)
7.1 Proposed Means of Project Financing: [e.g., Mix of Equity Funding from Promoters (Bash Anoth & Ashraf) and Debt Financing from Banks/Financial Institutions, or Venture Capital]. A detailed breakdown of the funding mix will be provided.
7.2 Revenue Model (Phase 1):
Cafe Sales: Revenue from food and beverage sales.
Activity Fees: Charges for mini-golf, children's activity area access, and gym usage (daily passes/membership).
Event Space Rentals: Income generated from booking the event space for corporate gatherings, workshops, and private parties.
Beach Wedding Packages: Revenue from customized wedding bookings at the dedicated beach wedding zone.
Parking Fees: If applicable.
Ancillary Services: Potential for small retail kiosks (e.g., beach essentials, local crafts).
7.3 Financial Projections (Phase 1 - 5-Year Projections):
Projected Profit & Loss Statements: Detailing anticipated revenues, operating costs, and net profit.
Projected Cash Flow Statements: Illustrating cash inflows and outflows, ensuring liquidity.
Break-Even Analysis: Determining the sales volume required to cover total costs.
Payback Period: Estimated time to recover the initial investment.
Internal Rate of Return (IRR) & Net Present Value (NPV): Key indicators of project profitability and financial attractiveness.
Debt Service Coverage Ratio (DSCR): Crucial for assessing the ability to service debt obligations (if loan financing is involved).
7.4 Assumptions: Clear articulation of key assumptions underlying financial projections, including visitor footfall growth rates, average spending per visitor, pricing strategy, operational efficiency, inflation rates, and regulatory environment.
8. Implementation Strategy (Phase 1)
8.1 Project Management & Governance:
Managing Director (MD) - Mr. Bash Anoth: Will provide overall strategic direction, financial oversight, and high-level project guidance.
Director - Mr. Ashraf: Will be actively involved in day-to-day project execution, operational planning, and stakeholder management.
A dedicated project management unit (PMU) will be established to oversee detailed planning, procurement, and construction.
8.2 Project Schedule & Timelines (Phase 1):
A comprehensive Gantt chart outlining key milestones:
Month 1-3: Statutory Approvals & Detailed Design Finalization.
Month 4-12: Civil Works & Construction.
Month 10-14: Equipment Procurement & Installation.
Month 13-15: Landscaping & Finishing Works.
Month 15-16: Testing, Commissioning & Staff Training.
Month 17: Soft Launch & Grand Opening.
8.3 Procurement Strategy: Will follow a transparent and competitive bidding process for all major works, equipment, and services, ensuring quality and cost-effectiveness.
8.4 Risk Management Plan:
Construction Risks: Delays due to weather, labor shortages, material supply issues. Mitigation: Buffer in timelines, multiple vendor options, robust project supervision.
Regulatory Risks: Delays in obtaining permits, changes in environmental norms (especially CRZ). Mitigation: Early engagement with authorities, expert legal counsel, proactive compliance.
Market Risks: Lower-than-expected visitor numbers, stiff competition. Mitigation: Dynamic marketing strategies, diversification of offerings, regular market surveys.
Financial Risks: Cost overruns, revenue shortfalls. Mitigation: Strict budget control, contingency planning, conservative financial projections.
Operational Risks: Staffing challenges, equipment breakdowns. Mitigation: Comprehensive training, robust maintenance contracts, efficient SOPs.
9. Operation & Maintenance Plan (Phase 1)
9.1 Organizational Structure for O&M: A lean and efficient operational team will be established, including a Facility Manager, Cafe Manager, Event Coordinator, Marketing Manager, and dedicated staff for maintenance, security, and cleaning.
9.2 Manpower Requirement & Skill Development: Detailed assessment of human resource needs for each component, focusing on hiring local talent where possible and providing necessary training in hospitality, customer service, and technical skills.
9.3 Detailed O&M Activities:
Regular maintenance schedules for all infrastructure and equipment.
Daily cleaning and hygiene protocols for all areas, including restrooms and cafe.
Beach cleaning and maintenance protocols to ensure cleanliness and safety.
Waste collection and disposal management.
Landscaping maintenance and upkeep.
Security surveillance and patrolling.
Customer service protocols and feedback mechanisms.
9.4 Estimated Annual O&M Costs: Detailed breakdown of recurring expenses including salaries, utilities, consumables, marketing, and repairs.
9.5 Sustainability of Operations: Emphasis on energy efficiency (solar lighting, efficient appliances), water conservation, waste recycling, and proactive maintenance to minimize long-term operational costs and environmental footprint.
10. Socio-Economic & Environmental Benefits
10.1 Employment Generation: Significant direct and indirect employment opportunities for local communities, including roles in construction, hospitality, F&B, security, maintenance, and event management.
10.2 Local Economic Boost: Increased demand for local produce, goods, and services, benefiting local businesses and artisans. Potential for development of ancillary tourism services in the vicinity.
10.3 Enhanced Tourism Appeal: Anoth Beach will become a significant tourist attraction, increasing overall tourist footfall and length of stay in the region, contributing to state tourism revenues.
10.4 Community Recreation & Wellness: Provides a much-needed, safe, and diverse recreational space for local families and individuals, promoting active lifestyles and community interaction.
10.5 Environmental Stewardship: Implementation of sustainable practices (waste management, water conservation, responsible coastal management) will serve as a model for eco-friendly tourism development.
10.6 Promotion of Local Culture: Opportunity to integrate local art, craft, and culinary experiences within the cafe and event spaces.
11. Marketing & Publicity Proposal
11.1 Branding Strategy: Develop a distinctive brand identity for "Anoth Beach" emphasizing its unique blend of private space, diverse activities, and natural beauty. Logo, tagline, and visual elements will be created.
11.2 Target Audience Segmentation: Detailed profiling of target segments (families, couples, corporates, local residents, domestic tourists).
11.3 Marketing Channels:
Digital Marketing: Professional website, active social media presence (Instagram, Facebook), Google My Business, online travel agency (OTA) partnerships for event bookings. Targeted digital advertising.
Traditional Media: Local newspaper advertisements, radio spots, strategically placed hoardings.
Public Relations: Press releases, media familiarization tours, collaborations with travel bloggers/influencers.
Partnerships: Tie-ups with local hotels, event planners, tour operators, and wedding planners.
On-Site Promotion: Attractive signage, loyalty programs for repeat visitors.
11.4 Event Marketing: Dedicated campaigns to promote the event space for corporate events, private functions, and especially the unique beach wedding offerings.
11.5 Customer Experience Focus: Emphasis on delivering exceptional visitor experiences to encourage positive word-of-mouth and repeat visits.
12. Conclusion & Recommendations
12.1 Overall Project Viability: Based on the detailed analysis presented in this DPR, the Anoth Beach project is deemed highly viable, promising significant returns on investment and substantial socio-economic benefits for the region. The phased approach, led by Mr. Bash Anoth and Mr. Ashraf, provides a prudent strategy for development.
12.2 Key Recommendations:
Expedite Regulatory Clearances: Proactive engagement with all relevant state and local authorities, including the Coastal Regulation Zone (CRZ) authority, to secure approvals efficiently.
Focus on Quality & Sustainability: Maintain high standards of design, construction, and operation, with a strong emphasis on eco-friendly practices.
Community Integration: Continuously engage with local communities to ensure mutual benefits and support for the project.
Dynamic Marketing: Implement a flexible and aggressive marketing strategy to adapt to market trends and ensure consistent visitor footfall.
Strategic Phasing: Rigorously evaluate the success of Phase 1 before initiating subsequent phases to optimize future investments and adapt to market feedback.
13. Annexures
A. Land Ownership Documents: Copies of title deeds and land revenue records for the 17-acre private land.
B. Detailed Architectural & Design Drawings (Phase 1): Site master plan, floor plans, elevations, sections for cafe, gym, event space, etc.
C. Engineering Drawings: Structural, electrical, plumbing layouts for Phase 1.
D. Statutory Clearances & NOCs (as obtained/planned):
Local Panchayat/Municipal Corporation approvals.
Environmental Clearances (especially related to CRZ, if applicable).
Fire Safety NOC.
Pollution Control Board NOC.
E. Detailed Cost Estimates & Quotations (Phase 1): Supporting documents for all cost items.
F. Financial Model (Detailed Spreadsheets): Comprehensive financial projections with sensitivity analysis.
G. Market Research Reports: Supporting data on target market, tourism trends, and competitive analysis.
H. Resumes of Key Personnel: Mr. Bash Anoth (MD) and Mr. Ashraf (Director).
I. Photographs of the Project Site.
J. Traffic Study (if applicable for access roads).
K. Water and Power Availability Reports.
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